Book: Information Systems - A Manager's Guide to Harnessing Technology

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Page ID: 4495

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Information Systems: A Manager’s Guide to Harnessing Technology is intended for use in undergraduate and/or graduate courses in Management Information Systems and Information Technology.

Front Matter
No image available1: Setting the Stage- Technology and the Modern Enterprise
No image available2: Strategy and Technology- Concepts and Frameworks for Understanding What Separates Winners from Losers
No image available3: Zara- Fast Fashion from Savvy Systems
No image available4: Netflix- The Making of an E-commerce Giant and the Uncertain Future of Atoms to Bits
No image available5: Moore’s Law- Fast, Cheap Computing and What It Means for the Manager
No image available6: Understanding Network Effects
No image available7: Peer Production, Social Media, and Web 2.0
No image available8: Facebook- Building a Business from the Social Graph
No image available9: Understanding Software- A Primer for Managers
No image available10: Software in Flux- Partly Cloudy and Sometimes Free
No image available11: The Data Asset- Databases, Business Intelligence, and Competitive Advantage
No image available12: A Manager’s Guide to the Internet and Telecommunications
No image available13: Information Security- Barbarians at the Gateway (and Just About Everywhere Else)
No image available14: Google- Search, Online Advertising, and Beyond
Back Matter