11: The Data Asset- Databases, Business Intelligence, and Competitive Advantage Last updated Save as PDF Page ID4506 Contributed by No Attribution by requestAnonymous by request 11.1: Introduction11.2: Data, Information, and Knowledge11.3: Where Does Data Come From?11.4: Data Rich, Information Poor11.5: Data Warehouses and Data Marts11.6: The Business Intelligence Toolkit11.7: Data Asset in Action- Technology and the Rise of Wal-Mart11.8: Data Asset in Action- Harrah’s Solid Gold CRM for the Service Sector
