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MGT 1010
17: Book- Principles of Marketing

17: Book- Principles of Marketing

Last updated

Oct 8, 2020
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- 16.10.9: Summary
- 00: Front Matter

Anonymous
LibreTexts

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Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.

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