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17: Book- Principles of Marketing

  • Page ID
    60575
    • Anonymous
    • LibreTexts
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    Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.


    17: Book- Principles of Marketing is shared under a CC BY-NC-SA 3.0 license and was authored, remixed, and/or curated by Anonymous.

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