2: Research and Design
- Page ID
- 130829
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- Explain each of the key purchasing criteria.
- Differentiate between order qualifiers and order winners.
- Understand the four competitive priorities and common strategies firms use to achieve these priorities.
- Describe the term ‘core competency.’
- Describe the three levels of strategy.
- Know the six categories of operations strategy categories.
- Calculate productivity measures including partial, multi-factor and total productivity.
The first section in your simulation is Research and Design/Development.
There are several things you will be doing in this section:
- Ensure the perceived age of the product meets customer demands.
- Build the quality and reliability (MTBF...Mean Time Before Failure) of the products.
- Invent new products to address the changing market place and take advantage of new opportunities.
- Determine the specifications of the products to meet customer expectations.