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4.9: Introduction to Target Market Planning

  • Page ID
    45060
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    What you’ll learn to do: Examine retailer decisions based on target market planning

    We defined target markets earlier as the segment at which a firm will focus its marketing activity. In the following sections, we will explore how firms tailor their strategies to their target market. It’s important for a firm’s strategy to be designed with the target market in mind in order to make the strategy more successful and the firm more profitable.

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    CC licensed content, Original
    • Introduction to Target Market Planning. Provided by: Lumen Learning. License: CC BY: Attribution

    4.9: Introduction to Target Market Planning is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by LibreTexts.

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