10.9: Key Terms
- Page ID
- 166590
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A persuasive communication model that organizes messages through attention, interest, desire, and action.
Audience Analysis
Studying reader needs, concerns, and expectations before writing.
Credibility
Trust built through accurate and realistic communication.
Desire
The stage of persuasion in which readers begin to see personal or practical value.
Evidence
Facts, examples, or data used to support persuasion.
Logic
Clear reasoning that helps readers follow an argument.
Persuasive Message
Communication designed to influence thinking or action.
Tone
The attitude created through word choice and sentence style.