5.16: References
- Page ID
- 99241
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\(\newcommand{\avec}{\mathbf a}\) \(\newcommand{\bvec}{\mathbf b}\) \(\newcommand{\cvec}{\mathbf c}\) \(\newcommand{\dvec}{\mathbf d}\) \(\newcommand{\dtil}{\widetilde{\mathbf d}}\) \(\newcommand{\evec}{\mathbf e}\) \(\newcommand{\fvec}{\mathbf f}\) \(\newcommand{\nvec}{\mathbf n}\) \(\newcommand{\pvec}{\mathbf p}\) \(\newcommand{\qvec}{\mathbf q}\) \(\newcommand{\svec}{\mathbf s}\) \(\newcommand{\tvec}{\mathbf t}\) \(\newcommand{\uvec}{\mathbf u}\) \(\newcommand{\vvec}{\mathbf v}\) \(\newcommand{\wvec}{\mathbf w}\) \(\newcommand{\xvec}{\mathbf x}\) \(\newcommand{\yvec}{\mathbf y}\) \(\newcommand{\zvec}{\mathbf z}\) \(\newcommand{\rvec}{\mathbf r}\) \(\newcommand{\mvec}{\mathbf m}\) \(\newcommand{\zerovec}{\mathbf 0}\) \(\newcommand{\onevec}{\mathbf 1}\) \(\newcommand{\real}{\mathbb R}\) \(\newcommand{\twovec}[2]{\left[\begin{array}{r}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\ctwovec}[2]{\left[\begin{array}{c}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\threevec}[3]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\cthreevec}[3]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\fourvec}[4]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\cfourvec}[4]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\fivevec}[5]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\cfivevec}[5]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\mattwo}[4]{\left[\begin{array}{rr}#1 \amp #2 \\ #3 \amp #4 \\ \end{array}\right]}\) \(\newcommand{\laspan}[1]{\text{Span}\{#1\}}\) \(\newcommand{\bcal}{\cal B}\) \(\newcommand{\ccal}{\cal C}\) \(\newcommand{\scal}{\cal S}\) \(\newcommand{\wcal}{\cal W}\) \(\newcommand{\ecal}{\cal E}\) \(\newcommand{\coords}[2]{\left\{#1\right\}_{#2}}\) \(\newcommand{\gray}[1]{\color{gray}{#1}}\) \(\newcommand{\lgray}[1]{\color{lightgray}{#1}}\) \(\newcommand{\rank}{\operatorname{rank}}\) \(\newcommand{\row}{\text{Row}}\) \(\newcommand{\col}{\text{Col}}\) \(\renewcommand{\row}{\text{Row}}\) \(\newcommand{\nul}{\text{Nul}}\) \(\newcommand{\var}{\text{Var}}\) \(\newcommand{\corr}{\text{corr}}\) \(\newcommand{\len}[1]{\left|#1\right|}\) \(\newcommand{\bbar}{\overline{\bvec}}\) \(\newcommand{\bhat}{\widehat{\bvec}}\) \(\newcommand{\bperp}{\bvec^\perp}\) \(\newcommand{\xhat}{\widehat{\xvec}}\) \(\newcommand{\vhat}{\widehat{\vvec}}\) \(\newcommand{\uhat}{\widehat{\uvec}}\) \(\newcommand{\what}{\widehat{\wvec}}\) \(\newcommand{\Sighat}{\widehat{\Sigma}}\) \(\newcommand{\lt}{<}\) \(\newcommand{\gt}{>}\) \(\newcommand{\amp}{&}\) \(\definecolor{fillinmathshade}{gray}{0.9}\)1. Gregory Schmidt, “Mattel Is Reviving Max Steel Action Figure for a New Media Age,” New York Times, January 27, 2013.
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17. Ibid.
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25. Roy, “Market Segmentation.”
26. Roy, “Market Segmentation.”
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28. Roy, “Market Segmentation.”
29. Roy, “Market Segmentation.”
30. Yoram (Jerry) Wind and David R. Bell, “Market Segmentation,” in The Marketing Book, ed. Michael J. Baker and Susan J. Hart, 6th ed. (Burlington, MA: Butterworth-Heinemann, 2008), 222–244, from https://faculty.wharton.upenn.edu/wp...gmentation.pdf.
31. Wind and Bell, “Market Segmentation.”
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37. Ibid.
38. “Top 25 Developed and Developing Countries,” Investopedia, Dotdash Meredith, updated May 27, 2022, https://www.investopedia.com/updates...ing-countries/.
39. Ibid.
40. Ibid.
41. Arianna and Virginia, “McDonald’s International Market Communications Strategy,” Global Marketing Professor, May 3, 2021, https://globalmarketingprofessor.com...ions-strategy/.
42. Ibid.
43. Ian Burke, “From a 7-Patty Whopper to Burgers with Black Buns, Here Are 13 of the Wildest International Burger King Menu Items,” Insider, August 18, 2019, https://www.insider.com/13-wild-burg...t-in-us-2019-6.
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49. Mind Tools, “Hofstede’s Cultural Dimensions.”
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55. Alexa Drake, “What Is Mass Marketing and How It’s Effective,” Learn Hub, G2, July 29, 2019, https://learn.g2.com/mass-marketing.
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58. Smriti Chand, “Target Marketing: Four Generic Target Marketing Strategies,” Your Article Library, last modified December 8, 2013, https://www.yourarticlelibrary.com/m...rategies/13400.
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60. Eric Lam, “What Every Marketer Can Learn from the Stitch Fix IPO,” Medium, October 27, 2017, https://medium.com/@elam/what-every-...o-54b208dd416c.
61. Al Ries and Jack Trout, Positioning: The Battle for Your Mind (New York: McGraw-Hill, 2001), 5.
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63. Seth Stevenson, “We’re No. 2! We’re No. 2!,” Slate, August 12, 2013, https://slate.com/business/2013/08/h...ond-place.html.
64. Devra Gartenstein, “Two Types of Product Positioning,” Bizfluent, Leaf Group, February 5, 2019, https://bizfluent.com/info-8352422-t...sitioning.html.
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68. Shark Byte, “Positioning Statement.”
69. Shark Byte, “Positioning Statement.”
70. Shark Byte, “Positioning Statement.”
71. Meredith Hart, “12 Examples of Positioning Statements & How to Craft Your Own,” HubSpot Blog, HubSpot, updated August 25, 2021, https://blog.hubspot.com/sales/positioning-statement.
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74. Hausman, “Build a Perceptual Map.”
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