5.9: Key Terms
- Page ID
- 99234
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| (Eg. "Genetic, Hereditary, DNA ...") | (Eg. "Relating to genes or heredity") |  |
The infamous double helix | https://bio.libretexts.org/ | CC-BY-SA; Delmar Larsen |
| Word(s) | Definition | Image | Caption | Link | Source |
|---|---|---|---|---|---|
| ADAMS | the essential factors in effective market segmentation—accessible, differentiable, actionable, measurable, and substantial | ||||
| affinity audience | a group of potential customers who have interests or hobbies in common | ||||
| behavioral segmentation | method of grouping customers by their behavior patterns or interactions with a brand | ||||
| buyer persona | semi-fictional representation of an organization’s ideal customers based on data and research | ||||
| concentrated marketing | marketing segmentation strategy in which the firm concentrates its efforts and resources on serving one segment of the market | ||||
| demographic segmentation | grouping customers and potential customers together by focusing on certain traits such as age, gender, income, occupation, and family status | ||||
| determinant attributes | those attributes of a product or service that consumers rely upon when making a purchase decision | ||||
| differentiated marketing | marketing strategy that involves creating marketing campaigns that appeal to two or more different target audiences, demographics, or marketing segments | ||||
| differentiation positioning | product/service positioning based on the differentiating characteristics or qualities that make an organization better than its competitors in the mind of the target audience | ||||
| firmographics | a grouping of B2B customers based on shared company attributes; includes five categories: industry, location, size, legal structure, and performance | ||||
| geographic segmentation | marketing strategy used to target products or services at people who live in or shop at a particular location | ||||
| head-to-head positioning | directly competing with competitors on similar product attributes in the same market | ||||
| market segmentation | the process of dividing a broad consumer or business market into subgroups based on shared characteristics | ||||
| micromarketing | marketing strategy used on a targeted group of customers in a niche market | ||||
| multi-segment marketing | marketing strategy in which the firm targets several different market segments simultaneously | ||||
| needs-based segmentation | dividing the market up into smaller groups of people who have approximately the same needs | ||||
| perceptual map | visual depiction of how target customers view and feel about a given brand or product | ||||
| positioning statement | short description of an organization’s target market(s) and the product(s) provided to them | ||||
| product positioning | the process of deciding and communicating how an organization wants its market to think and feel about a product or service | ||||
| psychographic segmentation | dividing consumers into subgroups based on shared psychological characteristics, including beliefs, motivations, and priorities | ||||
| STP model | three-step marketing framework in which an organization segments the market, selects target market(s), and positions its products or services | ||||
| target market | group of people with some shared characteristics that a company has identified as potential customers for its products | ||||
| technographic segmentation | organizing B2B prospects by their technology ownership and usage | ||||
| undifferentiated marketing | also called mass marketing, a strategy that entails creating one message for an entire audience | ||||
| value-based segmentation | evaluating groups of customers in terms of the revenue they generate and the costs of establishing and maintaining relationships with them |