13.29: Discussion- Marketing Campaign Concept
Instructions
Write a post for the Discussion on this topic, addressing the questions below. You may use either written paragraph or bullet point format. Part 1 should be 2–3 paragraphs in length or an equivalent amount of content in bullet point form. Responses to your classmates’ posts should be 1–2 paragraphs or several bullet points in length.
Part 1: Marketing Campaign Concept
Briefly describe the marketing campaign concept you are proposing in your marketing plan. Be sure to include the following:
- Who is the target audience?
- What is your goal?
- What approach and strategy are you using for the campaign?
What is your proposed promotion mix, and which specific marketing communication tools will you use? Why do you think this is the right promotion mix for achieving your goals with this audience?
Part 2: Respond to Classmates’ Posts
After you have created your own post, look over the discussion posts of your classmates and respond to at least two of them.
Part 3: Incorporate Feedback
Review the feedback you receive from classmates and your instructor. Use this feedback to revise and improve your work before submitting it as part of the “Complete Marketing Plan” assignment.
Grading Rubric for Discussion Posts
The following grading rubric may be used consistently for evaluating all discussion posts.
Discussion Grading Rubric
| Criteria | Response Quality: Not Evident | Response Quality: Developing | Response Quality: Exemplary | Point Value Possible |
|---|---|---|---|---|
| Submit your initial response | No post made – 0 pts | Post is either late or off-topic – 2 pts | Post is made on time and is focused on the prompt – 5 pts | Point value possible – 5 pts |
| Respond to at least two peers’ presentations | No response to peers – 0 pts | Responded to only one peer – 2 pts | Responded to two peers – 5 pts | Point value possible –5 pts |
Total Points Possible for Discussion Assignment: 10pts.