13: Promotion- Integrated Marketing Communication (IMC) Last updated Save as PDF Page ID 47864 Lumen Learning Lumen Learning 13.1: Reading- Determining IMC Objectives and Approach 13.2: Video- Prioritizing Marketing Communications 13.3: Self Check- Determining IMC Objectives and Approach 13.4: Outcome- Marketing Communication Methods 13.5: Reading- Advertising 13.6: Reading- Public Relations 13.7: Reading- Sales Promotions 13.8: Reading- Personal Selling 13.9: Reading- Direct Marketing 13.10: Reading- Digital Marketing 13.11: Why It Matters- Promotion- Integrated Marketing Communication (IMC) 13.12: Reading- Guerrilla Marketing 13.13: Simulation- IMC Hero 13.14: Self Check- Marketing Communication Methods 13.15: Outcome- Using IMC in the Sales Process 13.16: Reading- Using IMC in the Sales Process 13.17: Self Check- Using IMC in the Sales Process 13.18: Outcome- Customer Relationship Management (CRM) Systems and IMC 13.19: Reading- Customer Relationship Management (CRM) Systems and IMC 13.20: Self Check- Customer Relationship Management (CRM) Systems and IMC 13.21: Outcome- Measuring Marketing Communication Effectiveness 13.22: Outcome- Integrated Marketing Communication (IMC) Definition 13.23: Reading- Measuring Marketing Communication Effectiveness 13.24: Self Check- Measuring Marketing Communication Effectiveness 13.25: Outcome- Developing a Marketing Campaign and Budget 13.26: Reading- Developing a Marketing Campaign and Budget 13.27: Self Check- Developing a Marketing Campaign and Budget 13.28: Putting It Together- Promotion- Integrated Marketing Communication (IMC) 13.29: Discussion- Marketing Campaign Concept 13.30: Assignment- Complete Marketing Plan 13.31: Reading- Integrated Marketing Communication (IMC) Definition 13.32: Reading- Marketing Campaigns and IMC 13.33: Self Check- Integrated Marketing Communication (IMC) Definition 13.34: Outcome- Defining the Message 13.35: Reading- Defining the Message 13.36: Self Check- Defining the Message 13.37: Outcome- Determining IMC Objectives and Approach