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11.26: Video- Value in Branded Eyewear

  • Page ID
    48130
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    Many consumers pay a premium price for branded eyewear. How does the brand name influence the price and value? The following video shows the mechanics behind these brands and considers the impact on price.

    A link to an interactive elements can be found at the bottom of this page.

    You can view the transcript for “Expensive Glasses” (opens in new window).

    Contributors and Attributions

    CC licensed content, Original
    CC licensed content, Shared previously

    This page titled 11.26: Video- Value in Branded Eyewear is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by Lumen Learning via source content that was edited to the style and standards of the LibreTexts platform; a detailed edit history is available upon request.