11.26: Video- Value in Branded Eyewear
Many consumers pay a premium price for branded eyewear. How does the brand name influence the price and value? The following video shows the mechanics behind these brands and considers the impact on price.
A link to an interactive elements can be found at the bottom of this page.
You can view the transcript for “Expensive Glasses” (opens in new window).
Contributors and Attributions
CC licensed content, Original
- Value in Branded Eyewear. Provided by : Lumen Learning. License : CC BY: Attribution
CC licensed content, Shared previously
- Expensive Glasses. Provided by : BBC. Located at : https://youtu.be/XvDCqn7MrvM . License : CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives