11: Pricing Strategies Last updated Save as PDF Page ID 47862 Lumen Learning Lumen Learning 11.1: Reading- Competitor Impact on Pricing 11.2: Reading- Benefits of Value-Based Pricing 11.3: Self Check- Pricing Considerations 11.4: Outcome- Common Pricing Strategies 11.5: Reading- Skim Pricing 11.6: Reading- Penetration Pricing 11.7: Reading- Cost-Oriented Pricing 11.8: Reading- Discounting Strategies 11.9: Self Check- Common Pricing Strategies 11.10: Outcome- Price Elasticity 11.11: Why It Matters- Pricing Strategies 11.12: Video- Elasticity of Demand 11.13: Reading- Elasticity and Price Changes 11.14: Reading- Products with Elastic and Inelastic Demand 11.15: Simulation- Demand for Food Trucks 11.16: Self Check- Price Elasticity 11.17: Outcome- Competitive Bidding 11.18: Reading- Competitive Bidding 11.19: Reading- Price in the Competitive Bid 11.20: Self Check- Competitive Bidding 11.21: Putting It Together- Pricing Strategies 11.22: Outcome- Pricing Impact on Value of Products or Services 11.23: Discussion- Pricing Strategy 11.24: Reading- Demonstrating Customer Value 11.25: Reading- The Psychology of Pricing 11.26: Video- Value in Branded Eyewear 11.27: Self Check- Pricing Impact on Value of Products or Services 11.28: Outcome- Pricing Considerations 11.29: Reading- Pricing Objectives 11.30: Reading- Break-Even Pricing