9: Branding Last updated Save as PDF Page ID 47860 Lumen Learning Lumen Learning 9.1: Outcome- Brand Positioning and Alignment 9.2: Reading- Brand Positioning and Alignment 9.3: Video- Red Bull’s Extreme Brand Alignment 9.4: Self Check- Brand Positioning and Alignment 9.5: Outcome- Name Selection 9.6: Reading- Name Selection 9.7: Self Check- Name Selection 9.8: Outcome- Packaging 9.9: Reading- Packaging 9.10: Self Check- Packaging 9.11: Why It Matters- Branding 9.12: Outcome- Brand Development Strategies 9.13: Reading- Brand Development Strategies 9.14: Self Check- Brand Development Strategies 9.15: Putting It Together- Branding 9.16: Assignment- Marketing Plan, Part 2 9.17: Outcome- Elements of Brand 9.18: Reading- Elements of Brand 9.19: Video- REI Builds Brand by Closing on Black Friday 9.20: Reading- Types of Brands 9.21: Self Check- Elements of a Brand 9.22: Outcome- Brand Equity 9.23: Reading- Brand Equity 9.24: Self Check- Brand Equity