5: Ethics and Social Responsibility Last updated Nov 1, 2023 Save as PDF 4.30: Reading- Creating the Marketing Strategy 5.1: Reading- Privacy Laws Page ID47856 Lumen LearningLumen Learning ( \newcommand{\kernel}{\mathrm{null}\,}\) 5.1: Reading- Privacy Laws5.2: Reading- Fraud in Marketing5.3: Self Check- Regulatory Laws5.4: Outcome- B2B and B2C Marketer Ethical Dilemmas5.5: Reading- Ethics in B2B Marketing5.6: Reading- Gifts and Bribes5.7: Self Check- B2B and B2C Marketer Ethical Dilemmas5.8: Outcome- Ensuring Ethical Marketing and Sales5.9: Reading- A Culture of Accountability5.10: Reading- Executive Role in Ethics5.11: Why It Matters- Ethics and Social Responsibility5.12: Reading- Ethics for Marketing Employees5.13: Simulation- Ethics5.14: Self Check- Ensuring Ethical Marketing and Sales5.15: Outcome- Social Responsibility Marketing Impact5.16: Reading- Social Responsibility in the Marketing Strategy5.17: Reading- Social Responsibility Initiatives5.18: Self Check- Social Responsibility Marketing Impact5.19: Putting It Together- Ethics and Social Responsibility5.20: Discussion- Analyzing Social Responsibility5.21: Outcome- Ethical Marketing Issues5.22: Reading- Defining Ethics5.23: Reading- Common Ethical Issues in Marketing5.24: Reading- New Challenges in Marketing Ethics5.25: Reading- Corporate Social Responsibility5.26: Self Check- Ethical Marketing Issues5.27: Outcome- Regulatory Laws5.28: Reading- Product Liability