5: Ethics and Social Responsibility Last updated Save as PDF Page ID 47856 Lumen Learning Lumen Learning 5.1: Reading- Privacy Laws 5.2: Reading- Fraud in Marketing 5.3: Self Check- Regulatory Laws 5.4: Outcome- B2B and B2C Marketer Ethical Dilemmas 5.5: Reading- Ethics in B2B Marketing 5.6: Reading- Gifts and Bribes 5.7: Self Check- B2B and B2C Marketer Ethical Dilemmas 5.8: Outcome- Ensuring Ethical Marketing and Sales 5.9: Reading- A Culture of Accountability 5.10: Reading- Executive Role in Ethics 5.11: Why It Matters- Ethics and Social Responsibility 5.12: Reading- Ethics for Marketing Employees 5.13: Simulation- Ethics 5.14: Self Check- Ensuring Ethical Marketing and Sales 5.15: Outcome- Social Responsibility Marketing Impact 5.16: Reading- Social Responsibility in the Marketing Strategy 5.17: Reading- Social Responsibility Initiatives 5.18: Self Check- Social Responsibility Marketing Impact 5.19: Putting It Together- Ethics and Social Responsibility 5.20: Discussion- Analyzing Social Responsibility 5.21: Outcome- Ethical Marketing Issues 5.22: Reading- Defining Ethics 5.23: Reading- Common Ethical Issues in Marketing 5.24: Reading- New Challenges in Marketing Ethics 5.25: Reading- Corporate Social Responsibility 5.26: Self Check- Ethical Marketing Issues 5.27: Outcome- Regulatory Laws 5.28: Reading- Product Liability