8: Search engine optimisation (SEO)
- Page ID
- 41692
Learning Objectives
In this chapter, you will learn:
- How search engines work and how they deliver results.
- How to plan, research and implement an effective keyword strategy across text and other content.
- Techniques for link building, an essential aspect of SEO.
- How specialised search, such as mobile, social and local search, can affect your rankings and how to optimise for these.