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Business LibreTexts

8: Search engine optimisation (SEO)

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  • Learning Objectives

    In this chapter, you will learn:

    • How search engines work and how they deliver results.
    • How to plan, research and implement an effective keyword strategy across text and other content.
    • Techniques for link building, an essential aspect of SEO.
    • How specialised search, such as mobile, social and local search, can affect your rankings and how to optimise for these.

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