Skip to main content
Business LibreTexts

8: Search engine optimisation (SEO)

  1. Last updated
  2. Save as PDF
  • Page ID
    41692

    • Learning Objectives

    In this chapter, you will learn:

    • How search engines work and how they deliver results.
    • How to plan, research and implement an effective keyword strategy across text and other content.
    • Techniques for link building, an essential aspect of SEO.
    • How specialised search, such as mobile, social and local search, can affect your rankings and how to optimise for these.