In this chapter, you will learn:
- To understand the role of content marketing strategy within your marketing plan.
- To be familiar with the steps involved in developing your content marketing strategy.
- To recognise some models for understanding how types of content are absorbed or experienced by your target audience.
- 15.1: Introduction
- 15.2: Key terms and concepts
- 15.3: Defining content marketing
- 15.4: Strategic building blocks
- 15.5: Content creation
- 15.6: Content channel distribution
- 15.10: The bigger picture
- 15.11: References
- 15.7: Tools of the trade
- 15.8: Advantages and challenges
- 15.9: Case study - Intel and Toshiba
- 15.E: Content marketing strategy
- 15.S: Content marketing strategy(Summary)