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11: Pricing Strategies

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Book: Principles of Marketing (Lumen)

11: Pricing Strategies

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11.1: Why It Matters- Pricing Strategies
11.2: Pricing Impact on Value of Products or Services
11.3: Pricing Considerations
11.4: Common Pricing Strategies
11.5: Price Elasticity
11.6: Simulation- Demand for Food Trucks
11.7: Competitive Bidding
11.8: Putting It Together- Pricing Strategies
11.9: Discussion- Pricing Strategy

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- 10.8: Discussion- Product Strategy
- 11.1: Why It Matters- Pricing Strategies

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