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16: The Marketing Plan

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Book: Principles of Marketing

16: The Marketing Plan

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16.2: Marketing Planning Roles
16.3: Functions of the Marketing Plan
16.4: Forecasting
16.5: Ongoing Marketing Planning and Evaluation
16.6: Discussion Questions and Activities
16.1: 16. The Marketing Plan

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- 15.4: Discussion Questions and Activities
- 16.2: Marketing Planning Roles

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