8: Entrepreneurial Marketing and Sales Last updated Save as PDF Page ID 50804 Michael Laverty and Chris Littel et al. OpenStax 8.0: Prelude to Entrepreneurial Marketing and Sales 8.1: Entrepreneurial Marketing and the Marketing Mix 8.2: Market Research, Market Opportunity Recognition, and Target Market 8.3: Marketing Techniques and Tools for Entrepreneurs 8.4: Entrepreneurial Branding 8.5: Marketing Strategy and the Marketing Plan 8.6: Sales and Customer Service 8.7: Key Terms 8.8: Summary 8.9: Review Questions 8.10: Discussion Questions 8.11: Case Questions 8.12: Suggested Resources