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8.12: Suggested Resources

  • Page ID
    52049
    • Michael Laverty and Chris Littel et al.
    • OpenStax

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    8.1 Entrepreneurial Marketing and the Marketing Mix

    American Marketing Association: https://www.ama.org

    Small Business Administration: https://www.sba.gov/

    8.3 Marketing Techniques and Tools for Entrepreneurs

    AMA Digital Marketing Certification: https://www.ama.org/events-training/...ification.aspx

    AMA on Demand course: Digital Marketing: Delivering a Custom Experience: www.ama.org/events-training/...ce-051717.aspx

    Google Ads: https://ads.google.com/home/

    Google Analytics: https://analytics.google.com/analyti...on/#/provision

    Hubspot Google Ads guide: https://blog.hubspot.com/marketing/google-adwords-ppc

    8.4 Entrepreneurial Branding

    Hubspot’s Beginner’s guide to branding: https://blog.hubspot.com/agency/deve...SHcJI2E.mailto

    8.5 Marketing Strategy and the Marketing Plan

    Business Model Canvas: https://strategyzer.com/canvas/business-model-canvas

    Hubspot Marketing Plan templates: https://blog.hubspot.com/marketing/m...late-generator

    Small Business Administration: https://www.sba.gov/business-guide/m...arketing-sales

    8.6 Sales and Customer Service

    Cialdini online tools: https://www.influenceatwork.com/

    Hoffman Sales Training: https://sellhoffman.com/

    Neil Rackman: http://neilrackham.com/

    Spin Selling: https://blog.hubspot.com/sales/spin-...ultimate-guide

    Zig Ziglar: https://www.ziglar.com/

    The State of Customer Service: https://offers.hubspot.com/state-of-...8-5de8fcbb40c1

    Cialdini, R. B. (2001). Influence: Science and Practice (4th ed.). Boston: Allyn & Bacon: Explains some aspects of the sales process in a fun and fact-based manner.


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