8.12: Suggested Resources
8.1 Entrepreneurial Marketing and the Marketing Mix
American Marketing Association: https://www.ama.org
Small Business Administration: https://www.sba.gov/
8.3 Marketing Techniques and Tools for Entrepreneurs
AMA Digital Marketing Certification: https://www.ama.org/events-training/...ification.aspx
AMA on Demand course: Digital Marketing: Delivering a Custom Experience: www.ama.org/events-training/...ce-051717.aspx
Google Ads: https://ads.google.com/home/
Google Analytics: https://analytics.google.com/analyti...on/#/provision
Hubspot Google Ads guide: https://blog.hubspot.com/marketing/google-adwords-ppc
8.4 Entrepreneurial Branding
Hubspot’s Beginner’s guide to branding: https://blog.hubspot.com/agency/deve...SHcJI2E.mailto
8.5 Marketing Strategy and the Marketing Plan
Business Model Canvas: https://strategyzer.com/canvas/business-model-canvas
Hubspot Marketing Plan templates: https://blog.hubspot.com/marketing/m...late-generator
Small Business Administration: https://www.sba.gov/business-guide/m...arketing-sales
8.6 Sales and Customer Service
Cialdini online tools: https://www.influenceatwork.com/
Hoffman Sales Training: https://sellhoffman.com/
Neil Rackman: http://neilrackham.com/
Spin Selling: https://blog.hubspot.com/sales/spin-...ultimate-guide
Zig Ziglar: https://www.ziglar.com/
The State of Customer Service: https://offers.hubspot.com/state-of-...8-5de8fcbb40c1
Cialdini, R. B. (2001). Influence: Science and Practice (4th ed.). Boston: Allyn & Bacon: Explains some aspects of the sales process in a fun and fact-based manner.