Book: International Business
- Page ID
- 16644
International Business is one of the most challenging and exciting courses to teach in the Business School. To teach a current, dynamic and complete course you need a textbook by authors as passionate and informed about International Business as you are.
Front Matter
- 1: Introduction
- 2: International Trade and Foreign Direct Investment
- 3: Culture and Business
- 4: World Economies
- 5: Global and Regional Economic Cooperation and Integration
- 6: International Monetary System
- 7: Foreign Exchange and the Global Capital Markets
- 8: International Expansion and Global Market Opportunity Assessment
- 9: Exporting, Importing, and Global Sourcing
- 10: Strategy and International Business
- 11: Global Entrepreneurship and Intrapreneurship
- 12: Winning through Effective, Global Talent Management
- 13: Harnessing the Engine of Global Innovation
- 14: Competing Effectively through Global Marketing, Distribution, and Supply-Chain Management
- 15: Understanding the Roles of Finance and Accounting in Global Competitive Advantage
Back Matter