12: Book- Principles of Management (OpenStax)
- Page ID
- 59974
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This Introduction to Business course develops students’ understanding of business fundamentals with learning design structured around timely, real-world case studies and examples. Key topics include the role of business, the global economic and legal environment, ethics, marketing, accounting and finance, and managing processes and operations.
- 12.1: Managing and Performing
- 12.2: Managerial Decision-Making
- 12.3: The History of Management
- 12.4: External and Internal Organizational Environments and Corporate Culture
- 12.5: Ethics, Corporate Responsibility, and Sustainability
- 12.6: International Management
- 12.7: Entrepreneurship
- 12.8: Strategic Analysis - Understanding a Firm’s Competitive Environment
- 12.9: The Strategic Management Process - Achieving and Sustaining Competitive Advantage
- 12.10: Organizational Structure and Change
- 12.11: Human Resource Management
- 12.12: Diversity in Organizations
- 12.13: Leadership
- 12.14: Work Motivation for Performance
- 12.15: Managing Teams
- 12.16: Managerial Communication
- 12.17: Organizational Planning and Controlling
- 12.18: Management of Technology and Innovation