28: Module 13- Marketing Function
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- 28.24: Module 12- Marketing
- 28.24.1: Reading- Introduction to Product Pricing
- 28.24.2: Reading- The Promotion Mix- The Fourth P
- 28.24.3: Reading- Introduction to Social Media Marketing
- 28.24.4: Reading- Defining Marketing
- 28.24.5: Reading- The Four Ps of Marketing
- 28.24.6: Reading- The Marketing Environment
- 28.24.7: Reading- Generation Effects and Consumer Behavior
- 28.24.8: Reading- Using Market Research to Understand Consumers
- 28.24.9: Reading- The Market Research Process
- 28.24.10: Reading- Developing Organizational Objectives and Formulating Strategies
- 28.24.11: Reading- Overview of the Marketing Plan
- 28.24.12: Reading- Branding