17.15: Introduction to Corporate Social Responsibility
What you’ll learn to do: Explain the concept and business relevance of corporate social responsibility
Corporate social responsibility is a concept that has evolved from a rudimentary focus on profitability to a PR practice and, ultimately, a strategy that encompasses all of a business’s stakeholders and impacts. In this section, we’ll discuss this evolution, introduce Dr. Archie Carroll’s Pyramid of Corporate Social Responsibility framework and highlight trends and best practices in CSR.