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Sports Marketing - An Australian Perspective (Richards)

  • Page ID
    121616
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    Sports marketing refers to promoting goods and services through sporting events and the endorsement of athletes and sports teams. For any sports organisation, it is imperative to have an effective sports marketing strategy in place to build brand awareness, enhance customer loyalty and generate revenue. Companies in sports use marketing strategies to fulfill their goals, such as attracting more junior players, involving parents, increasing the company's public profile, entertaining spectators, acquiring sponsorships, and securing broadcasting rights deals.

    Thumbnail: Palming a basketball. (Unsplash License; chelsea fern on Unsplash)


    This page titled Sports Marketing - An Australian Perspective (Richards) is shared under a CC BY-NC-SA 4.0 license and was authored, remixed, and/or curated by Jessica Richards via source content that was edited to the style and standards of the LibreTexts platform.