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8.15: Outcome- The Positioning Process

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    What you’ll learn to do: explain the process of selecting a positioning and differentiation strategy

    Positioning and differentiation are powerful tools to help you establish the market position you want for your product or service. In this section you’ll learn how various positioning approaches work for different target segments and how to choose an effective positioning and differentiation strategy.

    The specific things you’ll learn in this section include:

    • Explain the concept of competitive advantage and how it relates to positioning strategy
    • Differentiate between product features and benefits
    • Explain positioning (perceptual) maps
    • Identify common positioning strategies

    Learning Activities

    The learning activities for this section include the following:

    • Reading: The Positioning Process
    • Video: Starbucks Delivers Community and Connection
    • Self Check: The Positioning Process

    Contributors and Attributions

    CC licensed content, Original
    • Outcome: The Positioning Process. Provided by: Lumen Learning. License: CC BY: Attribution

    This page titled 8.15: Outcome- The Positioning Process is shared under a CC BY 4.0 license and was authored, remixed, and/or curated by Lumen Learning via source content that was edited to the style and standards of the LibreTexts platform; a detailed edit history is available upon request.