7: Consumer Behavior Last updated Nov 1, 2023 Save as PDF 6.25: Outcome- The Marketing Research Process 7.1: Reading- Influences on Consumer Decisions Page ID47858 Lumen LearningLumen Learning ( \newcommand{\kernel}{\mathrm{null}\,}\) 7.1: Reading- Influences on Consumer Decisions7.2: Reading- Situational Factors7.3: Reading- Personal Factors7.4: Reading- Psychological Factors7.5: Video- Consumer Attitudes and Heinz Baked Beans7.6: Reading- Social Factors7.7: Self Check- Factors Influencing Consumer Decisions7.8: Outcome- B2B Purchasing Decisions7.9: Reading- Organizational Buyer Behavior7.10: Video- Complexities of a B2B Solution Sale7.11: Why It Matters- Consumer Behavior7.12: Reading- The Organizational Buying Process7.13: Self Check- B2B Purchasing Decisions7.14: Putting It Together- Consumer Behavior7.15: Discussion- Customer Profile7.16: Outcome- Buying-Process Stages7.17: Reading- The “Black Box” of Consumer Behavior7.18: Reading- Buying-Process Stages7.19: Self Check- Buying Process Stages7.20: Outcome- Low-Involvement vs. High-Involvement Decisions7.21: Reading- Low-Involvement vs. High-Involvement Decisions7.22: Self Check- Low-Involvement vs. High-Involvement Decisions7.23: Outcome- Factors Influencing Consumer Decisions