7: Consumer Behavior Last updated Save as PDF Page ID 47858 Lumen Learning Lumen Learning 7.1: Reading- Influences on Consumer Decisions 7.2: Reading- Situational Factors 7.3: Reading- Personal Factors 7.4: Reading- Psychological Factors 7.5: Video- Consumer Attitudes and Heinz Baked Beans 7.6: Reading- Social Factors 7.7: Self Check- Factors Influencing Consumer Decisions 7.8: Outcome- B2B Purchasing Decisions 7.9: Reading- Organizational Buyer Behavior 7.10: Video- Complexities of a B2B Solution Sale 7.11: Why It Matters- Consumer Behavior 7.12: Reading- The Organizational Buying Process 7.13: Self Check- B2B Purchasing Decisions 7.14: Putting It Together- Consumer Behavior 7.15: Discussion- Customer Profile 7.16: Outcome- Buying-Process Stages 7.17: Reading- The “Black Box” of Consumer Behavior 7.18: Reading- Buying-Process Stages 7.19: Self Check- Buying Process Stages 7.20: Outcome- Low-Involvement vs. High-Involvement Decisions 7.21: Reading- Low-Involvement vs. High-Involvement Decisions 7.22: Self Check- Low-Involvement vs. High-Involvement Decisions 7.23: Outcome- Factors Influencing Consumer Decisions