3: Segmentation and Targeting Last updated Save as PDF Page ID 47854 Lumen Learning Lumen Learning 3.1: Case Study- eHarmony Targets Women 3.2: Self Check- Segmentation Decisions 3.3: Outcome- Targeting and Marketing Mix 3.4: Reading- Targeting Strategies and the Marketing Mix 3.5: Case Study- Red Bull Wins the “Extreme” Niche 3.6: Simulation- Segmenting the Ice Cream Market 3.7: Self Check- Targeting and Marketing Mix 3.8: Putting It Together- Segmentation and Targeting 3.9: Why It Matters- Segmentation and Targeting 3.10: Outcome- Segmentation and Targeting Rationale 3.11: Reading- The Purpose of Market Segmentation and Targeting 3.12: Self Check- Segmentation and Targeting Rationale 3.13: Outcome- Common Segmentation Approaches 3.14: Reading- Segmentation Criteria and Approaches 3.15: Self Check- Common Segmentation Approaches 3.16: Outcome- Segmentation Decisions 3.17: Reading- Choosing a Segmentation Approach and Target Segments 3.18: Case Study - eHarmony Targets Women