8.9: Key Terms
- Page ID
- 113272
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\(\newcommand{\avec}{\mathbf a}\) \(\newcommand{\bvec}{\mathbf b}\) \(\newcommand{\cvec}{\mathbf c}\) \(\newcommand{\dvec}{\mathbf d}\) \(\newcommand{\dtil}{\widetilde{\mathbf d}}\) \(\newcommand{\evec}{\mathbf e}\) \(\newcommand{\fvec}{\mathbf f}\) \(\newcommand{\nvec}{\mathbf n}\) \(\newcommand{\pvec}{\mathbf p}\) \(\newcommand{\qvec}{\mathbf q}\) \(\newcommand{\svec}{\mathbf s}\) \(\newcommand{\tvec}{\mathbf t}\) \(\newcommand{\uvec}{\mathbf u}\) \(\newcommand{\vvec}{\mathbf v}\) \(\newcommand{\wvec}{\mathbf w}\) \(\newcommand{\xvec}{\mathbf x}\) \(\newcommand{\yvec}{\mathbf y}\) \(\newcommand{\zvec}{\mathbf z}\) \(\newcommand{\rvec}{\mathbf r}\) \(\newcommand{\mvec}{\mathbf m}\) \(\newcommand{\zerovec}{\mathbf 0}\) \(\newcommand{\onevec}{\mathbf 1}\) \(\newcommand{\real}{\mathbb R}\) \(\newcommand{\twovec}[2]{\left[\begin{array}{r}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\ctwovec}[2]{\left[\begin{array}{c}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\threevec}[3]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\cthreevec}[3]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\fourvec}[4]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\cfourvec}[4]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\fivevec}[5]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\cfivevec}[5]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\mattwo}[4]{\left[\begin{array}{rr}#1 \amp #2 \\ #3 \amp #4 \\ \end{array}\right]}\) \(\newcommand{\laspan}[1]{\text{Span}\{#1\}}\) \(\newcommand{\bcal}{\cal B}\) \(\newcommand{\ccal}{\cal C}\) \(\newcommand{\scal}{\cal S}\) \(\newcommand{\wcal}{\cal W}\) \(\newcommand{\ecal}{\cal E}\) \(\newcommand{\coords}[2]{\left\{#1\right\}_{#2}}\) \(\newcommand{\gray}[1]{\color{gray}{#1}}\) \(\newcommand{\lgray}[1]{\color{lightgray}{#1}}\) \(\newcommand{\rank}{\operatorname{rank}}\) \(\newcommand{\row}{\text{Row}}\) \(\newcommand{\col}{\text{Col}}\) \(\renewcommand{\row}{\text{Row}}\) \(\newcommand{\nul}{\text{Nul}}\) \(\newcommand{\var}{\text{Var}}\) \(\newcommand{\corr}{\text{corr}}\) \(\newcommand{\len}[1]{\left|#1\right|}\) \(\newcommand{\bbar}{\overline{\bvec}}\) \(\newcommand{\bhat}{\widehat{\bvec}}\) \(\newcommand{\bperp}{\bvec^\perp}\) \(\newcommand{\xhat}{\widehat{\xvec}}\) \(\newcommand{\vhat}{\widehat{\vvec}}\) \(\newcommand{\uhat}{\widehat{\uvec}}\) \(\newcommand{\what}{\widehat{\wvec}}\) \(\newcommand{\Sighat}{\widehat{\Sigma}}\) \(\newcommand{\lt}{<}\) \(\newcommand{\gt}{>}\) \(\newcommand{\amp}{&}\) \(\definecolor{fillinmathshade}{gray}{0.9}\)Advanced Analytics and Data Insights: The use of sophisticated tools to analyze user behavior, engagement, and campaign effectiveness, providing deeper insights for marketers.
AI in Content Optimization: The application of AI to improve content performance by analyzing engagement patterns and providing recommendations for better audience targeting.
AI-Driven Sentiment Analysis: The use of AI to gauge public opinion and sentiment about products or campaigns in real-time.
Artificial Intelligence (AI): The simulation of human intelligence in machines designed to perform tasks that typically require human intelligence, such as visual perception, speech recognition, decision-making, and language translation.
Augmented Reality (AR): An enhanced version of the real physical world achieved through the use of digital visual elements, sounds, or other sensory stimuli delivered via technology.
Blockchain Technology: A decentralized digital ledger that records transactions across many computers so that the record cannot be altered retroactively.
Creator Economy: The ecosystem where individual content creators, influencers, and digital entrepreneurs monetize their content and engage directly with their audiences.
Enhanced Connectivity with 5G: The impact of faster, more reliable 5G networks on improving social media experiences, such as real-time interactions and high-quality video streaming.
Enhanced Personalization: The use of AI to tailor marketing messages and product recommendations to individual users based on their preferences and behaviors.
Enhanced Targeting and Advertising: The use of AI to identify and target specific audience segments with highly relevant ad campaigns.
Ephemeral Content: Content that disappears after a set period, such as Instagram Stories or Snapchat posts, creating a sense of urgency and exclusivity.
Ephemeral Content: Short-lived content that disappears after a set period, encouraging frequent engagement and creating a sense of urgency.
Evolution of Influencer Marketing: The shift towards more authentic, long-term partnerships with influencers who align with brand values and have engaged followings.
Improved Customer Engagement: The use of AI-powered tools like chatbots and virtual assistants to interact with customers in real-time, providing personalized support and information.
Micro-Influencers: Influencers with smaller but highly engaged followings, often seen as more authentic and relatable compared to celebrities or macro-influencers.
Niche Social Media Platforms: Social media sites that cater to specific interests or communities, providing tailored experiences and fostering stronger connections among users with similar passions.
Predictive Analytics: Techniques that use statistical algorithms and machine learning to identify the likelihood of future outcomes based on historical data.
Privacy and Data Security: Measures taken to protect personal information and ensure that data is handled securely and confidentially, often involving compliance with regulations.
Seamless Shopping Experiences: The integration of AI and social commerce features to create smooth, integrated shopping experiences within social media platforms.
Social Advertising Platforms: Platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, Snapchat, and Yelp that offer businesses opportunities to advertise and reach specific audiences.
Social Commerce: The use of social networks in the context of e-commerce transactions, where social media platforms integrate shopping features to enable direct purchases.
Social Media Analytics: The collection and analysis of data from social media platforms to measure performance and drive business decisions.
Social Media Calendar: A tool for planning and scheduling social media content in advance to ensure consistent and strategic posting.
User-Generated Content (UGC): Content created by users, such as reviews, testimonials, and social media posts, which can enhance authenticity and engagement for brands.
Virtual Reality (VR): A simulated experience that can be similar to or completely different from the real world, often used for entertainment, education, and training purposes.
Attributions
The final material was curated, edited, authored, and arranged through human creativity, originality, and subject expertise of Gabrielle Brixey, MBA MAC and is therefore under the CC BY NC SA license when applicable.