6.11: Key Terms
- Page ID
- 113266
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\(\newcommand{\avec}{\mathbf a}\) \(\newcommand{\bvec}{\mathbf b}\) \(\newcommand{\cvec}{\mathbf c}\) \(\newcommand{\dvec}{\mathbf d}\) \(\newcommand{\dtil}{\widetilde{\mathbf d}}\) \(\newcommand{\evec}{\mathbf e}\) \(\newcommand{\fvec}{\mathbf f}\) \(\newcommand{\nvec}{\mathbf n}\) \(\newcommand{\pvec}{\mathbf p}\) \(\newcommand{\qvec}{\mathbf q}\) \(\newcommand{\svec}{\mathbf s}\) \(\newcommand{\tvec}{\mathbf t}\) \(\newcommand{\uvec}{\mathbf u}\) \(\newcommand{\vvec}{\mathbf v}\) \(\newcommand{\wvec}{\mathbf w}\) \(\newcommand{\xvec}{\mathbf x}\) \(\newcommand{\yvec}{\mathbf y}\) \(\newcommand{\zvec}{\mathbf z}\) \(\newcommand{\rvec}{\mathbf r}\) \(\newcommand{\mvec}{\mathbf m}\) \(\newcommand{\zerovec}{\mathbf 0}\) \(\newcommand{\onevec}{\mathbf 1}\) \(\newcommand{\real}{\mathbb R}\) \(\newcommand{\twovec}[2]{\left[\begin{array}{r}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\ctwovec}[2]{\left[\begin{array}{c}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\threevec}[3]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\cthreevec}[3]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\fourvec}[4]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\cfourvec}[4]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\fivevec}[5]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\cfivevec}[5]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\mattwo}[4]{\left[\begin{array}{rr}#1 \amp #2 \\ #3 \amp #4 \\ \end{array}\right]}\) \(\newcommand{\laspan}[1]{\text{Span}\{#1\}}\) \(\newcommand{\bcal}{\cal B}\) \(\newcommand{\ccal}{\cal C}\) \(\newcommand{\scal}{\cal S}\) \(\newcommand{\wcal}{\cal W}\) \(\newcommand{\ecal}{\cal E}\) \(\newcommand{\coords}[2]{\left\{#1\right\}_{#2}}\) \(\newcommand{\gray}[1]{\color{gray}{#1}}\) \(\newcommand{\lgray}[1]{\color{lightgray}{#1}}\) \(\newcommand{\rank}{\operatorname{rank}}\) \(\newcommand{\row}{\text{Row}}\) \(\newcommand{\col}{\text{Col}}\) \(\renewcommand{\row}{\text{Row}}\) \(\newcommand{\nul}{\text{Nul}}\) \(\newcommand{\var}{\text{Var}}\) \(\newcommand{\corr}{\text{corr}}\) \(\newcommand{\len}[1]{\left|#1\right|}\) \(\newcommand{\bbar}{\overline{\bvec}}\) \(\newcommand{\bhat}{\widehat{\bvec}}\) \(\newcommand{\bperp}{\bvec^\perp}\) \(\newcommand{\xhat}{\widehat{\xvec}}\) \(\newcommand{\vhat}{\widehat{\vvec}}\) \(\newcommand{\uhat}{\widehat{\uvec}}\) \(\newcommand{\what}{\widehat{\wvec}}\) \(\newcommand{\Sighat}{\widehat{\Sigma}}\) \(\newcommand{\lt}{<}\) \(\newcommand{\gt}{>}\) \(\newcommand{\amp}{&}\) \(\definecolor{fillinmathshade}{gray}{0.9}\)Advantages of Online Direct Marketing: Benefits include global reach, cost-effectiveness, easy performance measurement, targeted promotion, and real-time interaction with consumers.
Better Insights and Analytics: Utilizing social media analytics tools to understand audience behavior and optimize marketing strategies.
Blogs and Online Forums: Platforms for sharing interests, information, and fostering community engagement. Blogs also help improve search engine rankings through regular content updates.
Boosted Sales and Revenue: Leveraging social media to drive sales and increase revenue through targeted, engaging campaigns.
Competitive Advantage: Staying ahead of competitors by actively engaging with consumers and leveraging social media trends.
Content Marketing: Creating and distributing valuable, relevant content to attract and engage a target audience. Examples include blogs, videos, and social media posts.
Cost-Effective Marketing: Utilizing social media platforms for affordable marketing campaigns with targeted reach and measurable ROI.
Developing an App: Creating mobile applications to provide direct communication and engagement opportunities with consumers.
Digital Age Marketing: Marketing strategies that leverage digital channels such as websites, social media, and email to engage with consumers in a personalized and interactive way.
Digital Marketing Careers: High-demand careers such as SEO Specialist, Content Marketing Manager, Social Media Manager, PPC Specialist, and Email Marketing Specialist.
Direct Meets Digital: The integration of traditional direct marketing techniques with digital technologies, enhancing engagement with consumers through online channels.
Effective Targeting and Personalization: Using advanced targeting options on social media to reach specific audiences based on demographics and interests.
Email Marketing: Direct marketing using emails to communicate promotions, content, and offers to targeted consumers. Includes transactional and marketing emails.
Enhanced Brand Loyalty: Building personal connections with customers through regular, valuable social media interactions.
Improved Customer Engagement: Direct interaction with customers on social media to foster loyalty and satisfaction.
Improved Customer Insights: Gaining deeper understanding of customer preferences and behaviors through social media interactions and feedback.
Increased Brand Awareness: Using social media to increase visibility and attract new followers through consistent, engaging content.
Increased Website Traffic: Driving traffic to websites through social media content and links, leading to higher conversions and sales.
Integrated Social Media Marketing: Coordinating consistent messaging across all social media platforms to enhance brand awareness and purchase intention.
Mobile Marketing Opportunities: Advantages include constant connectivity, reaching consumers where they spend time, and leveraging mobile behavior for marketing strategies.
Mobile Marketing: Using digital marketing channels to reach consumers on mobile devices, including responsive web design, mobile-friendly emails, app development, and memorable URLs.
Mobile-Friendly Emails: Designing emails that are easy to read and interact with on mobile devices, with clear subject lines and concise content.
Online Video Marketing: Creating videos to tell a brand’s story and drive consumer engagement through likes, shares, and comments. Utilized by platforms like Instagram and YouTube.
Responsive Web Design: Ensuring that websites display properly on mobile devices without the need for pinching or scrolling.
Short/Memorable URLs: Using shorter, easy-to-remember URLs for better user experience and search engine optimization.
Social Media Marketing Opportunities: Benefits such as reaching a global audience, increasing brand awareness, improving customer engagement, and driving website traffic.
Social Media Marketing: Using social media platforms to deliver content that engages users and promotes brand awareness, driving traffic to websites and generating sales.
Uses of Social Media Marketing: Targeting specific demographics, facilitating engagement, distributing content, and driving website traffic. Examples include campaigns on Facebook, Instagram, and LinkedIn.
Website Marketing: Promotion of a website to drive traffic, inform consumers, and facilitate transactions. Examples include Amazon for e-commerce and Toyota for product information.
Attributions
The final material was curated, edited, authored, and arranged through human creativity, originality, and subject expertise of Gabrielle Brixey, MBA MAC and is therefore under the CC BY NC SA license when applicable.