4.10: Key Terms

Brainstorming: Generating ideas in a judgment-free environment to stimulate creative problem-solving.

Brand Evangelists: Highly engaged and loyal fans who actively promote and support a brand within its community.

Community Management: The process of building, nurturing, and managing an online community to engage with an organization’s audience, often involving roles such as community managers.

Cost-Effective Solutions: Reducing costs by leveraging crowdsourcing to perform tasks that would otherwise require hiring full-time employees or consultants.

Creativity in Problem Solving: Entrepreneurs using innovative methods such as crowdsourcing, brainstorming, storyboarding, and team creativity to solve business challenges.

Crisis Communication: Strategies and actions taken to communicate effectively during and after a crisis to mitigate damage to a brand’s reputation.

Crowd Creativity: Leveraging the collective creativity of the public to generate new ideas and designs, often through platforms like 99designs.

Crowd Labor: Outsourcing tasks to a distributed workforce, often through platforms like Amazon Mechanical Turk.

Crowd Voting: Collecting opinions or feedback from a large group to make decisions or rank options, often through online polls or surveys.

Crowd Wisdom: Utilizing the collective knowledge and expertise of a large group to solve complex problems or answer questions, exemplified by platforms like Wikipedia.

Crowdfunding: Raising small amounts of capital from a large number of people, typically via platforms like Kickstarter or GoFundMe.

Crowdsourcing: Obtaining input, ideas, or services from a large group of people, typically via the internet, to solve problems or generate content.

Demographic Data: Information about the characteristics of a population, such as age, gender, and location, often used in social media campaigns to target specific audiences.

Diverse Perspectives: Gaining innovative solutions by bringing together people from different backgrounds through crowdsourcing.

Enhanced Engagement: Building a sense of community and loyalty by engaging customers and fans through crowdsourcing activities.

Ethical Considerations: Ensuring fair compensation and ethical treatment of crowd workers to maintain a positive and sustainable crowdsourcing model.

Examples of Crowdsourcing in Action: Real-world applications of crowdsourcing, such as Lego Ideas, Waze, Threadless, Wikipedia, and Kickstarter, showcasing its benefits and effectiveness.

Intellectual Property Management: Managing the ownership and rights to content generated by the crowd, requiring clear terms and agreements.

Online Brand Attack: Negative feedback or crises that arise on social media, potentially harming a brand’s reputation if not managed properly.

Online Reputation Management (ORM) Tools: Software and tools used to track mentions, sentiment, and feedback about a brand on social media, helping to manage and improve its online reputation.

Preference-Based Data: Data reflecting users' likes, dislikes, interests, and behaviors, utilized to tailor marketing strategies and content.

Quality Control: Ensuring the quality and reliability of crowdsourced contributions through robust review processes and guidelines.

Real-Time Broadcast Channels: Platforms like Twitter and Facebook that enable immediate dissemination and reception of messages, crucial for timely updates on news events, elections, and service changes.

Reputation Management: Monitoring and addressing public perception and feedback about a brand on social media, crucial for crisis communication and maintaining a positive image.

Sentiment Analysis: The process of analyzing text to determine the emotional tone behind words, used to gauge public sentiment towards a brand or topic on social media.

Social Media Insights: Data and information gathered from social media interactions, providing valuable insights into consumer behavior, preferences, and market trends.

Social Network Ad Planners: Tools like Facebook Ads Manager that provide detailed insights into audience demographics and preferences, aiding in the planning and execution of targeted ad campaigns.

Speed and Efficiency: Expediting processes by distributing work among a large number of individuals, allowing for faster completion.

Step-by-Step Crisis Management: Practical approach for brands to recover from online threats by being prepared, acting immediately, correcting false information, and managing search engine visibility of negative content.

Storyboarding: Visualizing ideas and solutions in a step-by-step graphic format to facilitate planning and problem-solving.

Team Creativity: Collaborative efforts within a team to develop unexpected solutions, leveraging diverse perspectives and ideas.

Two-Way Communication: Interaction that allows both businesses and consumers to communicate and exchange information in real time via social media platforms.

User-Generated Content (UGC): Content created by users rather than brands, which can be leveraged for marketing campaigns to foster authenticity and engagement.

Attributions

The final material was curated, edited, authored, and arranged through human creativity, originality, and subject expertise of Gabrielle Brixey, MBA MAC and is therefore under the CC BY NC SA license when applicable.