Case study questions
- Describe how this campaign combined real-world experience with digital options.
- Why was an app the right way to go for this brand?
- Would you have included any other digital or mobile-specific channels in this campaign? Which ones/why?
- What makes mobile such a powerful medium for marketing?
- What are the biggest concerns for mobile-focused marketing?
- When is it a good idea to create an app for your brand?
- How would you go about deciding which engagement method is the best to use for your target market?
www.mmaglobal.com - The Mobile Marketing Association contains research and insights, case studies, and educational material for mobile.
www.mobilemarketer.com – Mobile Marketer covers different forms of mobile marketing, offering news and developments in the industry.
mobilemarketingwatch.com – Mobile Marketing Watch is a blog covering all things related to mobile marketing and advertising.
www.apptamin.com/blog - The Apptamin blog focuses specifically on apps and app marketing.
savvyapps.com/blog – A great, informative resource focusing on app development.