3: Segmentation and Targeting Last updated Save as PDF Page ID16151 3.1: Why It Matters- Segmentation and Targeting3.2: Segmentation and Targeting Rationale3.3: Common Segmentation Approaches3.4: Segmentation Decisions3.5: Case Study- eHarmony Targets Women3.6: Targeting and Marketing Mix3.7: Case Study- Red Bull Wins the "Extreme" Niche3.8: Simulation- Segmenting the Ice Cream Market3.9: Putting It Together- Segmentation and Targeting
