4: Business Buying Behavior Last updated Save as PDF Page ID15977 4.1: The Characteristics of Business-to-Business (B2B) Markets4.2: Types of B2B Buyers4.3: Buying Centers4.4: Stages in the B2B Buying Process and B2B Buying Situations4.5: International B2B Markets and E-commerce4.6: Ethics in B2B Markets4.7: Discussion Questions and Activities
