4: Consumers and the Communications Process- SS+K Gets to Know Its Consumers Last updated Save as PDF Page ID24253 Contributed by No Attribution by requestAnonymous by request 4.1: Chapter Introduction4.2: From Talking to Consumers to Talking with Consumers4.3: Is the Medium the Message? Components of Communications4.4: Diffusion of Innovations4.5: Decision Making4.6: Internal Influences on Consumers4.7: External Influences on Consumers4.8: Culture, Globalization, and Advertising4.9: Exercises
