7: Competing in International Markets
- Page ID
- 10967
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\(\newcommand{\avec}{\mathbf a}\) \(\newcommand{\bvec}{\mathbf b}\) \(\newcommand{\cvec}{\mathbf c}\) \(\newcommand{\dvec}{\mathbf d}\) \(\newcommand{\dtil}{\widetilde{\mathbf d}}\) \(\newcommand{\evec}{\mathbf e}\) \(\newcommand{\fvec}{\mathbf f}\) \(\newcommand{\nvec}{\mathbf n}\) \(\newcommand{\pvec}{\mathbf p}\) \(\newcommand{\qvec}{\mathbf q}\) \(\newcommand{\svec}{\mathbf s}\) \(\newcommand{\tvec}{\mathbf t}\) \(\newcommand{\uvec}{\mathbf u}\) \(\newcommand{\vvec}{\mathbf v}\) \(\newcommand{\wvec}{\mathbf w}\) \(\newcommand{\xvec}{\mathbf x}\) \(\newcommand{\yvec}{\mathbf y}\) \(\newcommand{\zvec}{\mathbf z}\) \(\newcommand{\rvec}{\mathbf r}\) \(\newcommand{\mvec}{\mathbf m}\) \(\newcommand{\zerovec}{\mathbf 0}\) \(\newcommand{\onevec}{\mathbf 1}\) \(\newcommand{\real}{\mathbb R}\) \(\newcommand{\twovec}[2]{\left[\begin{array}{r}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\ctwovec}[2]{\left[\begin{array}{c}#1 \\ #2 \end{array}\right]}\) \(\newcommand{\threevec}[3]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\cthreevec}[3]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \end{array}\right]}\) \(\newcommand{\fourvec}[4]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\cfourvec}[4]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \end{array}\right]}\) \(\newcommand{\fivevec}[5]{\left[\begin{array}{r}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\cfivevec}[5]{\left[\begin{array}{c}#1 \\ #2 \\ #3 \\ #4 \\ #5 \\ \end{array}\right]}\) \(\newcommand{\mattwo}[4]{\left[\begin{array}{rr}#1 \amp #2 \\ #3 \amp #4 \\ \end{array}\right]}\) \(\newcommand{\laspan}[1]{\text{Span}\{#1\}}\) \(\newcommand{\bcal}{\cal B}\) \(\newcommand{\ccal}{\cal C}\) \(\newcommand{\scal}{\cal S}\) \(\newcommand{\wcal}{\cal W}\) \(\newcommand{\ecal}{\cal E}\) \(\newcommand{\coords}[2]{\left\{#1\right\}_{#2}}\) \(\newcommand{\gray}[1]{\color{gray}{#1}}\) \(\newcommand{\lgray}[1]{\color{lightgray}{#1}}\) \(\newcommand{\rank}{\operatorname{rank}}\) \(\newcommand{\row}{\text{Row}}\) \(\newcommand{\col}{\text{Col}}\) \(\renewcommand{\row}{\text{Row}}\) \(\newcommand{\nul}{\text{Nul}}\) \(\newcommand{\var}{\text{Var}}\) \(\newcommand{\corr}{\text{corr}}\) \(\newcommand{\len}[1]{\left|#1\right|}\) \(\newcommand{\bbar}{\overline{\bvec}}\) \(\newcommand{\bhat}{\widehat{\bvec}}\) \(\newcommand{\bperp}{\bvec^\perp}\) \(\newcommand{\xhat}{\widehat{\xvec}}\) \(\newcommand{\vhat}{\widehat{\vvec}}\) \(\newcommand{\uhat}{\widehat{\uvec}}\) \(\newcommand{\what}{\widehat{\wvec}}\) \(\newcommand{\Sighat}{\widehat{\Sigma}}\) \(\newcommand{\lt}{<}\) \(\newcommand{\gt}{>}\) \(\newcommand{\amp}{&}\) \(\definecolor{fillinmathshade}{gray}{0.9}\)- 7.1: Competing in International Markets
- This page discusses the advantages and challenges of international market competition, focusing on the "diamond model" for firm competitiveness and various global strategies. It details Kia's growth in the global automotive sector, particularly its impact on the U.S. market, job creation, and economic revitalization. The narrative outlines Kia's transformation from modest origins to a significant global entity, bolstered by strategic partnerships with Hyundai.
- 7.2: Advantages and Disadvantages of Competing in International Markets
- This page explores the benefits and risks of international market competition, emphasizing growth due to emerging economies like China and Russia. Key advantages include new customer access, cost reductions, and risk diversification. However, challenges such as political, economic, and cultural risks can affect operations.
- 7.3: Drivers of Success and Failure When Competing in International Markets
- This page presents the "diamond model" by Professor Michael Porter, illustrating national competitive advantage through demand conditions, factor conditions, supporting industries, and firm strategy. It counters Thomas Friedman's "flat world" notion by emphasizing country-specific advantages. The model reveals that high domestic consumer expectations and strong local suppliers enhance firms' competitiveness while highlighting the detrimental effects of weak suppliers and low domestic rivalry.
- 7.4: Types of International Strategies
- This page outlines the international strategies of multinational corporations (MNCs): multidomestic, global, and transnational. The multidomestic strategy focuses on local responsiveness, while the global strategy prioritizes efficiency with similar products worldwide. The transnational strategy aims to balance both, allowing flexibility to adapt to local preferences while maintaining core offerings.
- 7.5: Options for Competing in International Markets
- This page outlines strategies for firms entering international markets, including exporting, subsidiaries, franchising, licensing, and joint ventures, each with unique advantages and risks. It emphasizes the significance of cultural understanding, as seen in Assan Motors' challenges and KFC's successful joint venture in China, illustrating how local partnerships facilitate market entry, regulatory navigation, and collaboration.
- 7.6: Conclusion
- This page discusses the complexities of international competition and strategic considerations for executives expanding overseas. It highlights the importance of assessing demand, factor conditions, and domestic competition to forecast success in foreign markets. Executives are guided in choosing among multidomestic, global, or transnational strategies and various entry methods like exporting, franchising, or joint ventures.