Small Business Management in the 21st Century
- Page ID
- 22456
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This text offers a unique perspective and set of capabilities for instructors. The authors designed this book with a “less can be more” approach, and by treating small business management as a practical human activity rather than as an abstract theoretical concept.
- Front Matter
- 1: Foundations for Small Business
- 2: Your Business Idea- The Quest for Value
- 3: Family Businesses
- 4: E-Business and E-Commerce
- 5: The Business Plan
- 6: Marketing Basics
- 7: Marketing Strategy
- 8: The Marketing Plan
- 9: Accounting and Cash Flow
- 10: Financial Management
- 11: Supply Chain Management - You Better Get It Right
- 12: People and Organization
- 13: The Search for Efficiency and Effectiveness
- 14: Icebergs and Escapes
- 15: Going Global - Yes or No?
- 16: Appendix - A Sample Business Plan
- Back Matter