14: Icebergs and Escapes

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14.1: Chapter Introduction
This page details the founding of SoBe Beverages by John Bello and Tom Schwalm in 1996, highlighting its rapid growth to $300 million in sales by 1997 and the eventual sale to Pepsi in 2000 for $370 million. It also discusses the importance of effective disaster planning and exit strategies in business management.
14.2: Icebergs
This page highlights the critical need for disaster planning in small businesses to mitigate risks and improve survival rates post-disaster, given the high failure rates. Key strategies include developing a comprehensive continuity plan, assessing vulnerabilities, securing insurance, ensuring data protection, and enhancing cybersecurity. Success stories, like Joe Bogner’s, exemplify the benefits of proactive planning, which also involves strong communication and employee involvement.
14.3: Disaster Assistance
This page outlines disaster assistance options for small businesses impacted by disasters, including low-interest SBA loans up to $2 million for repairs or economic injuries, with capped interest rates. It mentions IRS disaster relief tax provisions, and highlights resources like SCORE for free counseling, alongside online platforms like DisasterAssistance.gov and Benefits.gov for finding assistance programs.
14.4: Getting Out of the Business
This page explores business exit strategies, highlighting voluntary reasons like retirement and financial offers versus forced exits due to distress or illness. It emphasizes the importance of seeking advice and planning. Additionally, it discusses considerations for accepting a two-year CEO role, focusing on compensation evaluation and personal implications of the decision.
14.5: Exit Strategies
This page discusses exit strategies for small business owners, including liquidation, family succession, selling, bankruptcy, and IPOs. Effective succession planning is essential for continuity, yet many neglect it. The IPO process is costly and rare, often deterring small businesses despite potential benefits. Selling options range from acquisitions to employee buyouts, each with unique considerations. Clear marketing of business value is crucial, as 75% of businesses fail to sell successfully.

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