8: References
- Page ID
- 10813
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Barney, J. B. (1995). Looking inside for competitive advantage. Academy of Management Executive, 9, 50-81.
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Henderson, B. (1970). The product portfolio matrix. Retrieved 26 July 2018 from https://www.bcg.com/publications/197...portfolio.aspx.
Learned, E., Christiansen, C., Andrews, K., & Guth, W. (1969). Business policy: Text and cases (Rev. ed.). Homewood, IL: Irwin.
Maier, N. R. F. (1963). Problem-solving discussions and conferences: Leadership methods and skills. NY: McGraw-Hill.
Maier, N. R. F. (1973). Psychology in Industrial Organizations (4th ed.). Boston: Houghton Mifflin.
Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. NY: Free Press.