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8: References

  • Page ID
  • Ansoff, I. (1957). Strategies for diversification. Harvard Business Review, 35 (5), 113-124.

    Barney, J. B. (1995). Looking inside for competitive advantage. Academy of Management Executive, 9, 50-81.

    David, Fred. R., & David, Forest. R. (2017). Strategic management: A competitive advantage approach (16th ed.). Boston: Pearson.

    Henderson, B. (1970). The product portfolio matrix. Retrieved 26 July 2018 from

    Learned, E., Christiansen, C., Andrews, K., & Guth, W. (1969). Business policy: Text and cases (Rev. ed.). Homewood, IL: Irwin.

    Maier, N. R. F. (1963). Problem-solving discussions and conferences: Leadership methods and skills. NY: McGraw-Hill.

    Maier, N. R. F. (1973). Psychology in Industrial Organizations (4th ed.). Boston: Houghton Mifflin.

    Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. NY: Free Press.

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