18: Salty Pawz Case-Study Information

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18.1: "Salty Pawz" Background
This page describes Wanda's journey in starting "Salty Pawz," a gourmet dog treat business inspired by her pet Cosmo. Since 2010, she has been successfully operating from her home kitchen, but increasing orders have led to long hours and reliance on friends for help. Despite her success, Wanda faces challenges in scaling the business and handling shipping logistics, leaving her uncertain about future expansion.
18.2: Salty Pawz Marketing
Wanda offers three types of non-GMO dog treats—Chicken Cuties, Bison Bites, and Lamb Lovies—in pouches of 12. Her focus on health and quality is reflected in her packaging and higher pricing. Primarily sold online through Etsy and a new website, she relies on word of mouth and basic business cards for marketing, without any formal promotions or ads.
18.3: Salty Pawz Financial Information
This page presents financial data for Wanda's Salty Pawz, revealing six months of sales analytics, including product sales percentages, pricing, COGS, and profit margins. With monthly overhead at $1,470, breakeven sales are about $3,070.91. Total income is $90,015, COGS is $49,119, leading to a gross profit of $40,896. Operating expenses are $8,820, resulting in a net income of $32,076 before taxes. Production capacity constraints and pricing strategies may impact future income growth.
18.4: "Salty Pawz"- A Case Study in Business
This page involves engagement with Wanda, the owner of Salty Pawz, a small gourmet dog treat business. Despite her product knowledge, Wanda lacks broader business insights. As a business student, you'll provide assistance and advice through a case study of her operations, facilitating the application of course concepts to help improve her business.

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