2.1: Unit 2 Introduction and Learning Outcomes
- Page ID
- 95251
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Unit 2: Entrepreneurial Characteristics
Unit 2 Introduction
Transcript
Not everyone wants to be an entrepreneur, and not everyone who is an entrepreneur is successful in their ventures… Why is this? This is a question that has confounded both academics theorists and entrepreneurs alike for decades, and luckily for us, there’s been lots of research done to try and understand what this defining factor is and we are going to delve into it over the next few modules. In this unit, we’re going to look at what are the factors that make successful entrepreneurs unique from their less successful counterparts. What’s really interesting is that it might not be what you think it is, and it’s actually somewhat in our control… More on this later.
By the end of this unit, you will complete the following:
- Reflect on entrepreneurial skills and abilities
- Analyze what leads to entrepreneurial success
- Debate the role of creativity and innovation in entrepreneurship