16.4: Social Media Communication in Action- Special K Cereal

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Let’s take a look at how one cereal brand, Special K, uses social media. Explore the following graphics and see what similarities and differences you can note. As you do so, ask yourself why the social media team has made the decisions they’ve made. Some questions to ask are:
Some questions to ask yourself are:

How do you think the audiences differ across platforms?
What similarities exist across platforms?
What differences exist across platforms?
How do the different platforms use colour?
What do you think the purpose of each platform is. What real-world effects are they trying to create?
What platforms do you think the social media team devotes the most time to? Why?

Facebook

Explore the image hotspots to learn about how the Special K social media team uses Facebook. You can also visit their Facebook page directly.

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Twitter

Explore the image hotspots to learn about how the Special K social media team uses Twitter. You can also visit their Twitter account directly.

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Instagram

Explore the image hotspots to learn about how the Special K social media team uses Instagram. You can also visit their Instagram account directly.

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Explore the image hotspots to learn about how the Special K social media team uses Pinterest. You can also visit their Pinterest page directly.