Chapter 8: Persuading Your Reader
- Page ID
- 83403
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Photo by Isaiah Rustad on Unsplash
In this section you will:
- Explore what persuasion looks in a business communication context.
- Learn ways that people’s needs motivate them.
- Apply the rhetorical triangle (ethos, pathos and logos) to persuasive situations.
- Apply the Spectrum of Allies to persuasive strategies.