Book: Fundamentals of Business (Skripak et al.) 2nd
- Page ID
- 36487
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This text is intended to serve as a no-cost, faculty customizable primary text for one-semester undergraduate introductory business courses. It covers the following topics in business: Teamwork; economics; ethics; entrepreneurship; business ownership, management, and leadership; organizational structures and operations management; human resources and motivating employees; managing in labor union contexts; marketing and pricing strategy; hospitality and tourism, accounting and finance, and personal finances.
Front Matter
- 1: Teamwork in Business
- 2: The Foundations of Business
- 3: Economics and Business
- 4: Ethics and Social Responsibility
- 5: Business in a Global Environment
- 6: Forms of Business Ownership
- 7: Entrepreneurship- Starting a Business
- 8: Management and Leadership
- 9: Structuring Organizations
- 10: Operations Management
- 11: Motivating Employees
- 12: Managing Human Resources
- 13: Union and Management Issues
- 14: Marketing- Providing Value to Customers
- 15: Pricing Strategy
- 16: Hospitality and Tourism
- 17: Accounting and Financial Information
- 18: Personal Finances
Back Matter