2: Consumer Analysis Last updated Save as PDF Page ID 83953 2.1: Consumer Behavior 2.1.1: Why It Matters- Consumer Behavior 2.1.2: Buying-Process Stages 2.1.3: Low-Involvement vs. High-Involvement Decisions 2.1.4: Factors Influencing Consumer Decisions 2.1.5: B2B Purchasing Decisions 2.1.6: Putting It Together- Consumer Behavior 2.2: Demographic Analysis 2.3: Psychographics 2.4: Psychology 2.5: Cultures and Subcultures