2: Chapter 2 Last updated Save as PDF Page ID16485 2.1: Why It Matters- Marketing Information and Research2.2: Types of Marketing Information2.3: The Marketing Research Process2.4: Marketing Research Techniques2.5: Marketing Data Sources2.6: Evaluating the Market2.7: Segmentation and Targeting Rationale2.8: Common Segmentation Approaches2.9: Segmentation Decisions2.10: Targeting and Marketing Mix2.11: Case Study- Red Bull Wins the “Extreme” Niche2.12: Simulation- Segmenting the Ice Cream Market
