ENTR 356: Bootstrap Marketing for Entrepreneurs
- Page ID
- 16480
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This course is designed to introduce students to the unique challenges of marketing in start-up organizations and to provide tips and techniques for launching and promoting a new business. Students learn about the evolving practice of marketing and the potential for entrepreneurial thinking. A key component of this course is the development of a complete marketing plan for a new business venture.
Thumbnail: (Unsplash License; Christina @ wocintechchat.com via Unsplash)