3: Chapter 3 Last updated Save as PDF Page ID16498 3.1: Why It Matters- Consumer Behavior3.2: Buying-Process Stages3.3: Low-Involvement vs. High-Involvement Decisions3.4: Factors Influencing Consumer Decisions3.5: Putting It Together- Consumer Behavior3.6: The Competition3.7: Elements of Brand3.8: Brand Equity3.9: Brand Positioning and Alignment
